How we use: the Cookies we have on our site

Cookie Policy

How we use cookies on our website

Use of Cookies

We use cookies to distinguish you from other users of our website, which helps us provide you with a more personalised and efficient browsing experience. Cookies enable us to recognise your preferences, remember important information about your visit, and ensure that our website functions effectively. They also help us analyse how visitors use our website, allowing us to monitor performance, improve content, and enhance usability over time. By continuing to browse our site, you are agreeing to our use of cookies in accordance with this policy.

Our Usage

 

A cookie is a small text file that may be stored on your computer or other device when you use our website. Some cookies are essential for the website to operate; other cookies are used only where you have given consent. Cookies may contain identifiers or other information that can be linked to a device or browser.

Cookies are widely used in order to make websites work, and to work more efficiently, as well as to provide information to the owners of the website and to manage elements of their business.

Without certain cookies, some areas and functionalities of a website will not work.

You can manage your cookie preferences at any time using our Consent Management Tool:

 

Strictly Necessary Cookies

These cookies are essential for the operation of our website:

CookiePurposeExpiry
CookieControlRemembers the preferences you set regarding use of cookies3 Months

 

tawk.to Live Chat

Our website uses the tawk.to live chat service to enable visitors to communicate with us directly through the website. The tawk.to chat widget uses cookies and similar technologies to establish and maintain the chat service and to ensure that it functions correctly as visitors move between pages or use multiple browser tabs.

The following cookies may be set by the tawk.to chat widget:

CookiePurposeClassification 
Tawk Connection TimeHelps manage connections when a visitor opens the website in multiple browser tabs, allowing the chat widget to remain synchronised and provide a consistent experience.Performance and functionality
twk_idm_keyHelps prevent multiple connection requests when the same visitor moves between different pages of the website, reducing unnecessary network activity and maintaining a stable connection.Strictly necessary / essential

 

Some cookies required for the core operation of the live chat service may be set without prior consent where they are strictly necessary to provide the functionality requested by the user. Any tawk.to cookies that are not strictly necessary should be controlled in accordance with the visitor's cookie consent preferences.

Further information about the cookies used by tawk.to can be found in tawk.to's cookie documentation.

Analytics Cookies

Google Analytics

These cookies allow us to anonymously collect information about how visitors to our website use our website.

They recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

We use these cookies to understand and improve how our website works. Google Analytics does not log or store individual IP addresses from users in the UK, EEA or Switzerland; IP addresses are used for coarse geolocation and then discarded before logging.

We use a Consent Management Platform (CMP) integrated with Google Consent Mode. Analytics cookies are not stored or read unless analytics consent is granted. Depending on how Consent Mode is configured, Google tags may send limited cookieless signals when consent is denied; these do not use Analytics cookies.

You can find out more information in the Google Privacy Policy and you can opt out of Google Analytics by visiting the Google Analytics Opt-out Page.

Google’s policy and cookie documents can be accessed below:

The following first party cookies are related to Google Analytics:

CookiePurposeExpiry
_ga_<container-id>Used to persist session state2 years
_gaUsed to distinguish users2 years

 

Marketing and Targeting Cookies

Google Ads

Our website uses the Google Ads remarketing service to advertise on third party websites (including Google) to previous visitors to our site.

For example, we may advertise to previous visitors who have viewed our products or services but have not completed an enquiry or other relevant action on our site.

This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our website.

We also use Google Ads Conversion tracking tags on our website to measure the effectiveness of our online advertising campaigns.

Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. We have no control over third party cookies.

We use Google Consent Mode to respect your marketing choices. Advertising cookies are not stored or read unless marketing consent is granted. Where Consent Mode is configured to send cookieless signals when consent is denied, Google may use aggregated or modelled measurement without setting advertising cookies.

You can opt out of the Google Marketing Platform's use of cookies by visiting the Google Ad personalisation opt-out page.

The following first party cookies are related to Google Ads:

 

CookiePurposeExpiry
__gadsAdvertising13 months
_gac_gb_<wpid>Analytics, Advertising90 days
_gcl_auAnalytics, Advertising90 days
_gcl_awAnalytics, Advertising90 days
_gcl_dcAnalytics, Advertising90 days
_gcl_gbAnalytics, Advertising90 days
FPAUAnalytics, Advertising90 days
FPGCLAWAnalytics, Advertising90 days
FPGCLGBAnalytics, Advertising90 days
FPGSIDAnalytics, Advertising90 days

 

LinkedIn Insight

We use LinkedIn Insight to help us to optimise our marketing campaigns, provide you with relevant advertisements and to learn more about our audience.

Further information on the use of cookies can be found at the links below:

 

The following first party cookies are related to LinkedIn Insight:

CookiePurposeExpiry
li_fat_idMember indirect identifier for Members for conversion tracking, retargeting, analytics30 days

 

Facebook Meta

We use Facebook Meta to track user behaviour after a visitor has been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, however, it is stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads here.

Meta processes personal data in accordance with its applicable privacy terms and uses recognised legal safeguards for international data transfers where required. Please refer to Meta’s Privacy Policy for current information about its data processing and transfer arrangements.

The following first party cookies are related to Facebook Meta:

 

CookiePurposeExpiry
_fbpTo store and track visits across websites.90 days

 

X (formerly Twitter) Pixel

We use the X (formerly Twitter) Pixel to help us optimise our marketing campaigns, provide relevant advertisements and learn more about our audience.

To find out more about how X uses cookies and similar technologies, please see the link below:

 

Embedded Videos from YouTube

We embed videos from our YouTube channel using YouTube’s privacy-enhanced mode. Cookies or similar technologies may be used after you interact with an embedded player. In privacy-enhanced mode, views of embedded videos are not used to personalise your YouTube browsing experience.

Find out more at YouTube's embedding videos information page.

 

Further Information

If you would like to find out more about cookies please visit www.aboutcookies.org.uk, which explains how cookies work and how you can manage their use.

You can also visit the trade body representing these advertising companies. Visit youronlinechoices.com for more information on how to opt out of third party tracking cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.

If you use different computers/mobile devices in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site and thus your experience of our website may be affected.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Find out how to manage cookies on popular browsers at the following links:

 

To find information relating to other browsers, visit the browser developer's website.

You can also manage your cookie preferences at any time using our Consent Management Tool: Manage Consent

 

Browser Changes to Cookies

Browser privacy features and third-party cookie controls continue to evolve. We monitor relevant browser and platform changes and will update our implementation where necessary.

 

Links and References

• GA4 cookie usage: https://support.google.com/analytics/answer/11397207

• EU-focused GA4 data and privacy: https://support.google.com/analytics/answer/12017362

• Google Advertising & Measurement Cookies: https://business.safety.google/adscookies/

• Meta Privacy Policy: https://www.facebook.com/privacy/policy/